Toy Invention
TV Advert.Project Contributions:
Play Pattern
Prototyping
Research
Game Play
Sketching
Look and Feel
Snack O Saurus Rex was invented by KID Group LLC and licensed to SpinMaster Games Group, and is available on Amazon, Walmart and Target.
TV Advert.Digital Prototyping
UX/UI
Product Specifications
Project Contributions:
Lighting Design
Presentation Graphics
Visualization
Graphic Design
There are many important steps and restraints to keep in mind when developing software animations for toy inventions.
From preliminary sketches to video mockups, each step of the process consisted of constant refinement and iterations that were improved on through the prototyping process.
With large importance placed on making the product feel both fluid and fun, there was an emphasis on giving the light shows an intriguing and familiar feel, while at the same time differentiating them. So all movements, timing, colors and durations were meticulously thought out.
For Beat Blast in particular, it was challenging to create animations that were clearly different from one another, but remained true to the message they were trying to convey using only a single axis consisting of 6 lights.
The majority of my involvement in this project was around the UI, below are some original development video animations that were sent to China for product manufacturing.
Lighting Design
Firmware Animations
Wake Animation
Sleep Animation
High Score Animation
Perfect Score Animation
Beat Blast was invented by KID Group LLC and licensed to Goliath Games Group, and is available on Amazon, Walmart and Target.
TV Advert.Pop It! Go came with its own set of challenges compared to other projects, mainly because of its use of only 5 LEDs. Animations for this project were based off the original Pop-It Pro, but with the addition of tri-color LEDs, color patterns became a larger focus. Each animation was developed from dozens of iterations and timing changes to synchronize with audio, but the most challenging part was getting across a positive message in the form of a pattern, and color combinations for game payoffs.
Project Contributions:
UX/UI
CMF
Sketching
Visualization
Digital Prototyping
Lighting Design
Product Specifications
Lighting Design
Firmware Animations
Wake Animation
Sleep Animation
Payoff Animation
Win Animation
Pop It! GO was invented by KID Group LLC and licensed to Buffalo Games Group, and is available on Amazon, Walmart and Target.
The redesign and re-release of the original HyperDash was a great project to be involved in. Although the most of the product had been developed, exploring different finishes and color combinations to better match new look and feel for the device was very important, going for a sleek black with colored accents.
Project Contributions:
CMF design
Graphics
HyperDash was invented by KID Group LLC and licensed to Golden Bear, and is available on Amazon.